Marketers who just learned about the possibilities of influencer marketing feel like Alice in a Wonderland sometimes. There are so many content creators, they all are so different. How to choose the right one? How to build strong relationships? First of all, let's speak about the niche.
Digital influencers create the content in a specific niche of their choice. Some influencers share with content dedicated to traveling: blog posts from exotic countries, videos from lost and abandoned places, interviews with strangers from villages lost deep in jungles. They are called travel influencers and they often cooperate with clothes brands or travel agencies.
Others become fashion or beauty influencers and share with insights on makeup, clothes, and style. They boil interest in the fashion industry and point to the most important and actual trends. They teach people how to dress properly and how to look awesome in any situation that is why fashions and beauty influencers have thousands or millions of followers. They often cooperate with companies that produce cosmetics, clothes, jewelry.