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Top 50 Beauty Influencers in the USA

Vitalii Malets
administrator
December 7, 2023

Estimated reading time: 5 minutes

Do You Want to Promote Your Brand
With Social Media Influencers?

Navigating the Beauty Landscape with Publicfast’s Expertise

Discover the pinnacle of beauty influence with our list of the Top 50 Beauty Influencers in the USA. Crafted to guide businesses of all sizes and industries, this article unveils the personalities shaping beauty narratives. Explore authentic collaborations and redefine your brand identity through strategic partnerships.

Who Will Benefit:

  • Beauty Brands: Identify influencers aligning with your brand ethos.
  • Marketing Professionals: Uncover strategies for effective influencer partnerships.
  • Business Owners: Strengthen your brand’s narrative and expand your audience reach.
  • Aspiring Influencers: Gain insights into successful profiles for inspiration.

 


Content:


 

We have curated a list of the top 50 Beauty Influencers in the USA, categorized by their niche:

Beauty Icons

Beauty icons are trendsetters and trailblazers in the beauty industry. They profoundly impact shaping beauty standards, setting trends, and inspiring others with their unique style and expertise.

Huda Kattan (@hudabeauty)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@hudabeauty) • Instagram photos and videos

James Charles (@jamescharles)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@jamescharles) • Instagram photos and videos

NikkieTutorials (@nikkietutorials)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@nikkietutorials) • Instagram photos and videos

Manny MUA (@mannymua733)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@mannymua733) • Instagram photos and videos

Jackie Aina (@jackieaina)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@jackieaina) • Instagram photos and videos

Makeup Maestros

Makeup Maestros are the virtuosos of the cosmetic world. They possess exceptional skills in makeup artistry, creating stunning looks that captivate audiences and demonstrate the transformative power of makeup.

Jeffree Star (@jeffreestar)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@jeffreestar) • Instagram photos and videos

Laura Lee (@larlarlee)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@larlarlee) • Instagram photos and videos

Wayne Goss (@gossmakeupartist)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@gossmakeupartist) • Instagram photos and videos

Patrick Starrr (@patrickstarrr)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@patrickstarrr) • Instagram photos and videos

Lisa Eldridge (@lisaeldridgemakeup)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@lisaeldridgemakeup) • Instagram photos and videos

Skincare Specialists

Skincare Specialists are experts in achieving and maintaining healthy, radiant skin. They share valuable insights into skincare routines, product recommendations, and skin-friendly practices to help their audience achieve a flawless complexion.

Hyram Yarbro (@skincarebyhyram)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@skincarebyhyram) • Instagram photos and videos

Susan Yara (@susanyara)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@susanyara) • Instagram photos and videos

Caroline Hirons (@carolinehirons)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@carolinehirons) • Instagram photos and videos

Dr. Barbara Sturm (@drbarbarasturm)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@drbarbarasturm) • Instagram photos and videos

Gothamista (@thegothamista)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@thegothamista) • Instagram photos and videos

Start an influencer campaign with
skincare creators in minutes!

Fashion & Beauty Fusion

Fashion & Beauty Fusion influencers seamlessly blend the worlds of fashion and beauty. They showcase how style and makeup harmonize, providing a holistic approach to personal expression and self-confidence.

 Camila Coelho (@camilacoelho)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@camilacoelho) • Instagram photos and videos

Chiara Ferragni (@chiaraferragni)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@chiaraferragni) • Instagram photos and videos

Aimee Song (@aimeesong)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@aimeesong) • Instagram photos and videos

Olivia Culpo (@oliviaculpo)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@oliviaculpo) • Instagram photos and videos

Chriselle Lim (@chrisellelim)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@chrisellelim) • Instagram photos and videos

In the ever-evolving landscape of beauty and cosmetics, staying connected with trendsetters and influencers who wield considerable influence over their engaged audiences is essential. While compiling our list of the Top 50 Beauty Influencers to Hire in the USA, we took inspiration from various reputable sources within the beauty influencer community. Platforms like Publicfast have curated noteworthy lists that showcase the crème de la crème of Instagram beauty influencers, beauty bloggers, and skincare and makeup experts. Explore Publicfast’s meticulously crafted selections, such as Instagram Beauty Influencers, Beauty Bloggers, Instagram Personal Blogs, Instagram Skincare Influencers, Instagram Makeup Influencers, and the overarching category of Beauty Influencers. These lists serve as valuable resources, aiding in identification and collaboration with influencers who consistently redefine beauty standards and set the industry abuzz with their expertise.

Haircare Heroes

Haircare Heroes are experts in all things hair-related. From styling tips to product recommendations, they empower their audience to embrace and care for their unique hair textures, lengths, and styles.

Jen Atkin (@jenatkinhair)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@jenatkinhair) • Instagram photos and videos

Guy Tang (@guy_tang)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@guy_tang) • Instagram photos and videos

Brad Mondo (@bradmondonyc)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@bradmondonyc) • Instagram photos and videos

Mane Addicts (@maneaddicts)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@maneaddicts) • Instagram photos and videos

Naptural85 (@naptural85)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@naptural85) • Instagram photos and videos

Search for influencers with Discovery
25M influencers in the database!

Nail Art Aficionados

Nail Art Aficionados are masters of nail design and decoration. They showcase creative and intricate nail art designs, inspiring followers to experiment with colors, patterns, and innovative nail techniques.

Simply Nailogical (@simplynailogical)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@simplynailogical) • Instagram photos and videos

Chelsea King (@chelseaqueen)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@chelseaqueen) • Instagram photos and videos

Betina Goldstein (@betina_goldstein)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@betina_goldstein) • Instagram photos and videos

Nail Sunny (@nail_sunny)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@nail_sunny) • Instagram photos and videos

Miss Pop (@misspopnails)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@misspopnails) • Instagram photos and videos

Fitness & Beauty Fusion

Fitness & Beauty Fusion influencers embody the connection between a healthy lifestyle and beauty. They share workout routines, wellness tips, and beauty practices that contribute to a balanced and radiant appearance.

Kayla Itsines (@kayla_itsines)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@kayla_itsines) • Instagram photos and videos

Whitney Simmons (@whitneyysimmons)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@whitneyysimmons) • Instagram photos and videos

Massy Arias (@massy.arias)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@massy.arias) • Instagram photos and videos

Brittany Renner (@bundleofbrittany)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@bundleofbrittany) • Instagram photos and videos

Michelle Lewin (@michelle_lewin)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@michelle_lewin) • Instagram photos and videos

Search for Sport and Fitness influencers with Publicfast Discovery

Diversity & Inclusivity Advocates

Diversity & Inclusivity Advocates are influencers committed to promoting diversity and inclusivity within the beauty industry. They celebrate and champion beauty in all its forms, encouraging representation and embracing individual uniqueness.

Nyma Tang (@nymatang)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@nymatang) • Instagram photos and videos

Alissa Ashley (@alissa.ashley)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@alissa.ashley) • Instagram photos and videos

Shalom Blac (@shalomblac)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@shalomblac) • Instagram photos and videos

Deepica Mutyala (@deepica)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@deepica) • Instagram photos and videos

Nikita Dragun (@nikitadragun)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@nikitadragun) • Instagram photos and videos

Green Beauty Gurus

Green Beauty Gurus are passionate about eco-friendly and sustainable beauty practices. They emphasize the importance of using natural, cruelty-free, and environmentally conscious beauty products to promote a greener and healthier planet.

Tata Harper (@tataharperskincare)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@tataharperskincare) • Instagram photos and videos

Shel Pink (@sparitualist)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@sparitualist) • Instagram photos and videos

Indie Lee (@indie_lee)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@indie_lee) • Instagram photos and videos

Jordan Younger (@thebalancedblonde)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@thebalancedblonde) • Instagram photos and videos

Beauty Heroes (@beautyheroes)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@beautyheroes) • Instagram photos and videos

Mature Beauty Influencers

Mature Beauty Influencers cater to a more mature audience, proving that beauty knows no age. They share skincare and makeup tips tailored to mature skin, empowering individuals to embrace their beauty at every stage of life.

Lisa Lisa D1 (@lisalisad1)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@lisalisad1) • Instagram photos and videos

Mary Greenwell (@marygreenwell)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@marygreenwell) • Instagram photos and videos

Lyn Slater (@iconaccidental)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@iconaccidental) • Instagram photos and videos

Linda Wells (@lindawellsny)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@lindawellsny) • Instagram photos and videos

Pat McGrath (@patmcgrathreal)

 
 
 
 
 
View this profile on Instagram
 
 
 
 
 
 
 
 
 
 
 

Popular Science (@patmcgrathreal) • Instagram photos and videos

Search for influencers with Discovery
25M influencers in the database!

Q&A

Question 1: How do I find the right Instagram influencers for my brand?

A: To find the right Instagram influencer, consider your target audience, brand messaging, and campaign goals. Publicfast simplifies this process by allowing you to filter influencers by demographics, interests, and engagement rates.

Question 2: What are the benefits of working with micro-influencers compared to working with celebrities?

A: Micro-influencers have more engaged followers, while celebrities offer wider brand exposure. Publicfast can help you determine the influencer tier best suits your campaign goals.

Question 3: How do I ensure my influencer marketing campaign aligns with my brand’s overall marketing strategy?

A: Set clear goals and maintain consistent brand messaging to ensure seamless integration between influencer campaigns and your overall marketing strategy. Publicfast account managers tailor influencer partnerships to your brand’s unique voice.

Question 4: How do you track the effectiveness of your influencer marketing campaigns?

A: Publicfast offers comprehensive analytics tools to measure the success of your influencer marketing campaigns, including engagement rates, reach, website traffic, installs, registrations, and sales conversion rates.

Question 5: How do I ensure my influencer partnerships are built on trust and transparency?

A: Trust and transparency are crucial to a successful influencer marketing campaign. Publicfast promotes open communication and clear expectations between brands and influencers to build a foundation of trust.

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