112 million people follow Kim Kardashian on Instagram, and for the most of them, she is the absolute authority and the undisputed opinion leader in terms of fashion trends. A huge number of followers contribute to the growth of the stellar ego of Kim. And, what is even more important, monetize her popularity. Kardashian promotes her own cosmetic brand Kkw Beauty's and does some occasional advertising from time to time. According to the British Glamor, one advertising post on Kim's page costs $500000.
That's the top of influencer marketing and the answer to the question "How do content creators make money?"
However, promotional posts of Kardashian differ from the usual advertising: there are no calls-to-action to buy colorful lollipops in such publications. And "correct" hashtags appear as if by accident - as if Kim would tag her sisters or her favorite makeup artist Mario Dedivanovic. This "unobtrusiveness" is the main principle of influencer marketing: promotion of brands and their products with the help of celebrities, but without the usual advertising format, directly appealing to the audience.
And a bit of influencer marketing statistics:
Content creators and social media influencers are the top marketing trends. According to the publication Adweek, 50 percent of all bloggers that create content for brands have appeared in the past two years, and a third of them - just a year ago or even less. It's interesting that 95% of all influencers are women; 44% of them do blogging not only for profit, but also for pleasure, 23 % use social networks to "express themselves", and 12 % "inspire others."
Influencers on social networks are replacing real celebrities. In other words, you can become a star if the number of followers will reach the number with at least five (and preferably six) zeros. It doesn't matter who you are after all: an actor and producer Mark Wahlberg (9.1 million followers), known to the whole world, or fashion blogger Chiara Ferragni (13 million followers), familiar only to those who are actively interested in fashion. They both became influencers because they created a high-quality content.