Content is essential for our survival in a modern world: it helps us to adapt to changing conditions of the environment. As much as we want some fresh and juicy food with vitamins and nutrients, we want to feed our brains with daily portions of interesting, emotional, and useful information. We've got used to receiving a lot of sensory information but to make out brain work like a Swiss watch, we need some relevant information about the world around us. That's the basic law of adaptation. That's why we read newspapers, watch TV, scroll Facebook news feed in the attempt to catch something valuable among first. We consume all types of content all the time we are awake. It can be visual content, such as movies or TV shows or YouTube videos, audio content, such as songs or podcasts, and it's also textual content, such as books, magazines, newspapers.
Yet the majority of us are pretty sure that the juiciest information available today is on the Internet. And they are quite right. It's indisputable: the Internet has become a global conscious mind: news spread there with a speed of a rocket, and videos get viral within hours. If you want to catch up with the latest trends, you need to be online all the time. The Internet can connect you to a diver on the Philippines and to a hikikomori guy from Japan. The Internet is definitely almighty. And the most important is that the Internet is able to provide us with as many information as we want. But what information do we want?
And there appears a problem: in the age of the Big Data, there is so much information that it's easy to get lost. We all want to find something unique, something topical, and something valuable at the same time.