82% of social media users
prefer video to text posts. People watch videos more willingly because it takes less effort than reading the text (especially if it's a long read). Video content often has both an entertaining and informative component. Brands products in live videos or stories look even more native than in the post, as influencers can demonstrate its usage completely unobtrusively. Concerning stories, it's a perfect solution because they have the best location in the profile. If there is a chance to miss the influencers post due to the new Instagram algorithm, it's impossible in the case of stories. With them, people will know about your brand for sure. What you can get by using this format:
direct interaction with the audience, the opportunity to convey the information about the brand and answer questions. Besides, it's a great way to stand out from competitors and establish a connection with the target audience.