5 Tips How to Use Social Media Influencers for Event Promo

Social media influencers may become a perfect way to attract people to any kind of event that will save you tons of time and money
Do You Want to Promote Your Event
With Social Media Influencers?
An advertising campaign with social media influencers is a great way to attract people to your event. They may not pay attention to a classic banner or contextual advertising, but the recommendation of the people they trust is what they'll notice for sure. Especially if it is an interesting event.

How to make such a campaign effective and get the most out of the cooperation? Here you will find 5 most important advice that will help you attract people to your event using influencer marketing in social media.

1. Prepare the Campaign in Advance

Do you want more people to know about your event? Then, you should launch your campaign at least a month before the event, or more, depending on its type and scope.

Don't forget that the number of posts preferably should be dosed. If all of them appear in one day, it won't give you the expected results. Start with a few publications a week, then increase the number to 1-2 a day.

For additional effect, start another wave of posts just before the event with those influencers whose results were the most effective.

2. Choose the Influencers Who Are Interested in Your Field

To promote the event, you should choose the influencers who are interested in the topic if the event and who live close to your area (at least in the same city or country's). Their post will look organically in the news feed and attract the attention of the relevant audience.

To simplify your task and save time, create a public campaign where influencers have to apply for participation. Besides, you do not only get a list of initially motivated and the most interested influencers, but you have the opportunity to inform more people about your event, not even running the campaign.

3. Provide Comprehensive Information about the Event

Do you want many influencers to respond to the campaign, with detailed posts and effective results? Then, just a link on the website isn't enough — provide them with the most detailed information.

Specify all the critical data: what is the main idea of the event, what is the program, who are the most expected guests, where will the action take place, why should one be interested, etc. And, what's also important, why a particular influencer should be interested in this event.

In this way, you will not only attract influencers for collaboration, but they'll also most likely visit the event and invite even more people than expected.
Ready to Promote Your Event
With Influencer Marketing?

4. Let Influencers Be Creative

There is no need to ask for a preliminary check of the text or to impose your formulations. Each influencer has their style of writing. They know how to tell about your event in the most natural and attractive way so that the post won't look like advertising.

Just let them do the work in which they are really good.

5. Interact With Your Audience after the Campaign Launch

Communicate with the influencers, track the posts about your event, comment on them. If you see questions from the audience under the post, you should answer them as soon as possible and give comprehensive answers.

If you want your event to be successful, and everybody waiting for the next one impatiently, you should take the responsible approach to the creation of the campaign.
Create Successful Campaigns
With Experienced Social Media Influencers
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