The argument is simple – to the information broadcast by the influencers, initially, the degree of trust is higher than to such a common format as a promotion in social networks. Besides, Publicfast provides the opportunity to create public campaigns and select bloggers whose target audience is focused on specific interests. As SMM-agency, in the portfolio of which client projects of various specializations, from development to FMCG, we note in this particular convenience.
We estimate the result individually, based on the objectives of each campaign: in some cases, it will be appropriate to get a wide reach, while in others – specific quantitative indicators, the growth in the number of applications/sales.