Using social media influencers for event promo

How to run a campaign with influencers and not screw it up
Dasha Samoylenko
Author
The advertising campaign with social media influencers is an effective way to attract people to your event. They can just not pay attention to the classic banner or contextual advertising, but the recommendation of their friends they'll notice for sure.

People follow the advice of social influencers. Thanks to the cooperation with them, you can get a good result without spending a lot of time and money. Just follow a few important rules.
1
Prepare in advance
Do you want more people to know about your event? You should launch your campaign at least a month before the event. Don't forget that the number of posts preferably should be dosed. If all of them appear in one day, it'll look strange and won't give you the expected result.

Start with a few publications in a week, then increase the number to 1-2 a day. For additional effect, you can start a wave of posts just before the event with those influencers, whose results was effective.
2
Choose influencers which are interested in your field
To promote the event, you should select influencers which are close to your area. Their post will look organically in the news feed and attract the attention of the relevant audience.

To simplify your task and save time, create a public campaign, where influencers have to apply for participation. In addition, you not only get a list of initially motivated and the most interested influencers, but you have the opportunity to inform more people about your event, not even running the campaign.
3
Provide the comprehensive information
Do you want many influencers respond to the campaign, and their posts will be detailed and thoughtful? Just a link on the website doesn't enough — provide detailed information.

Specify the most important data: what, where, how and why. In this way you not only attract influencers for collaboration, they'll most likely visit the event and invite friends.
4
Less control
There is no need to ask a preliminary check of the text or to impose your formulation. Each influencer has his own style of writing posts. They know how to tell about your event so that post won't look like advertising. Thanks to the creative approach, influencers will be able to convey information about your event an unusual and interesting way.

You shouldn't impose templates, let them do the work in which they are good.
5
Be active
Communicate with influencers, track posts about your event, comment on them. If you see questions from the audience under the post, you should answer them as soon as possible.

If you want your event to be successful, and everybody waited for the next one impatiently, you should take responsible approach to the creation of the campaign with influencers. If you guided by our advice, you'll get the desired result and new useful contacts.

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