It's quite difficult to measure ROI before launching your first campaign. It's impossible to predict with 100% how many sales or clicks on the link will bring you influencers posts. Determination of ROI indicators directly depends on your goals. If you clearly understand them, it'll be easier for you to analyze campaign results.
Main indicators for ROI measuring in influencer marketing:
- Total reach
- The number of registrations
If you want to track online activity, you can do it by adding UTM tracking codes to the link on your website, which influencers should attach to their posts. Thanks to this, you'll be able to analyze how many clicks on the link generate creators posts during the campaign. Also, you can integrate a unique link or promo code on your products for each influencer.
Offline activity can also be tracked by using promo codes. For example, if you want to make a promo for your event or a product presentation, the measurement of your campaign effectiveness can be based on how many people will visit your event by specifying a promotional code at the entrance.