is one of the key factors of good influencers. The more people get influencers messages, the more impact marketers can have in the end. The readership of the publication, the followers of the channel, friends on social media are all those whom influencers can reach with their own messages. Or with the message of the brand. Reach is a valuable asset but take into account that micro-influencers
are more respected in the world of marketing today. Trust
of the followers is in most cases much more valuable asset than the reach. Market influencers who can boast high credibility will have a higher engagement rate even if they don't have thousands of influencers. Another advantage of good influencers is the communicative style
that allows them advertising and selling things naturally. The best influencers have the magic power of convincing others, share their thoughts and opinions so that they really make an impact and change people's points of view.