Human nature is such that we take everything for granted. Most likely people write about what they didn't like rather than praise a product or service. Realizing this, we use influencer marketing tools from time to time in order to strengthen the reputation status, invite new guests and offer to be friends further.
What about influencer's posts about our bar, I as the person who has initiated this work, liked that they were different and individual. Some of them were short and emotional, others — detailed.