When you think about influence marketing, several well-known platforms come to mind, namely Instagram, YouTube and Facebook.
Although there is no doubt that they are the dominant platforms for influencers, there is no guarantee that they will remain at the top in 2023, as other platforms are on the rise.
Twitch is a streaming video service and a subsidiary of Amazon. Although, traditionally, this network was for gamers, now they are constantly expanding their scope to satisfy all types of activities and interests, including painting, cooking and music.
TikTok is one of the most visible social platforms that is constantly growing. Their natural virality has high potential, so TikTok has been gaining popularity every hour. People like the novelty of the format and the ease of use.