There is a new level of connectivity in the world and brand influencer marketing takes advantage of this. The online world of social media has opened a new avenue and through this avenue, you can use brand ambassadors to help push your message and services to a wider audience in a more organic way.
For instance, if you are a food blog or a local restaurant, by reaching out to food influencers and cultivating a good relationship with them, you can drive more traffic to your business and use that influencer in building your personal brand.
This could be anything from someone who simply loves food and manages a food Instagram feed to a food and restaurant review blogger. By creating a campaign or collaboration with food bloggers in your area you will widen your client base and do so with little to no capital expenditure.