Influencers are a connectors between a brand and its target audience. When you establish the contact with customers, you receive an honest feedback. This is one of the fundamental aspects in the development of your brand. Consumers will begin to interact with influencers` posts. In the discussion you`ll be able to see how people react on your product and what they want to change.
This will significantly bring you closer to the target audience and will show consumers that you really care about them and the quality of your products.
wanted to promote the launch of their new No. 5 L'eau perfume. For this, they chose best beauty bloggers. Influencers went to a tour in the South of France, where the brand creates perfumes. Bloggers shared posts about their journey and added hashtags #newchanel5 and #chanelgrasse.
As a result, the hashtag #newchanel5 had about 1,600 posts (bloggers' followers uploaded their own images) and received 900,000 likes in the first month of the campaign.