6 benefits of working with Instagram influencers to promote your brand
Cases and examples
Ludmila Savina
Author
Social networks are an important component of a modern society. It's not surprising that 90% of consumers based on them making purchases. Due to the fast development of social networks appeared new opportunities for brands` promotion.

Influencer marketing is one of the most efficient ways. According to the Dive Marketing research, 39% of marketers are planning to increase their budget for the influencer marketing this year. We`ll name 6 reasons why collaboration with influencers is beneficial for any brand.
1
Creation of unique content
If you need to create an unique content for the brand, you have no need to appeal marketing agency. Influencers will not only make suitable content for your brand but also they can bring fresh ideas to your campaign. You just need to set the task and social influencers will create a unique and high-quality content that will meet the concept and goals of the brand. Besides the publishing on influencers` pages, you`ll be able to use this content on official brand pages.

CASE:

American yogurt brand Chobani wanted to increase the engagement of their target audience. Influencers showed consumers, that they can use these products in different tasty ways. They published delicious recipes with the usage of Chobani yogurts on their Instagram profiles. These posts received 137 000 likes, 2 600 comments, and the total reach of the campaign amounted to 3 million people.
2
Influence on consumers
At the moment 88% of consumers follow influencers` recommendations. Such a high rate can be achieved only by using influencer marketing. Influencers` advice are authoritative for their followers. People actively monitor bloggers and look up to them. The influencer can become your brands` advocate and the trust to him will automatically turn to the trust to your products.

CASE:

The creators of the Bejeweled game decided to attract a new audience and increase the number of its users with the help of influencers. Bejeweled made creative videos in which bloggers can`t keep their hands off the game. Also, influencer published photo and video of how they play on their social networks and added the hashtag #shinyplace.

As a result, the rank of this game in the top-chart games for iPhone has climbed from 454th to the 135th. In addition, the game moved from the 702nd to the 182nd place on the top-grossing app on the U.S. Apple App Store.
@davidlopezfilms
3
Increasing of brand awareness and audience engagement
Whether you famous or new brand, you`ll encounter these challenges. A great option both for increasing brand awareness and audience engagement will be various contests in collaboration with influencers. Lotteries, different coupons and promo codes for discounts have a positive impact on your sales. You just need to think over the rules and pick influencers with a relevant target audience.

CASE:
Daniel Wellington collaborated with influencers to raise awareness about his watches. Bloggers published creative photos with this watches. Also, they added the hashtag #danielwellington and coupon codes. Influencers and ordinary users of social networks generated more than 800,000 photos and videos on Instagram. The profit from watches` sales increased by 214%.
4
Establishment of communication between brand and the target audience
Influencers are a connectors between a brand and its target audience. When you establish the contact with customers, you receive an honest feedback. This is one of the fundamental aspects in the development of your brand. Consumers will begin to interact with influencers` posts. In the discussion you`ll be able to see how people react on your product and what they want to change.

This will significantly bring you closer to the target audience and will show consumers that you really care about them and the quality of your products.

CASE:

Chanel wanted to promote the launch of their new No. 5 L'eau perfume. For this, they chose best beauty bloggers. Influencers went to a tour in the South of France, where the brand creates perfumes. Bloggers shared posts about their journey and added hashtags #newchanel5 and #chanelgrasse.

As a result, the hashtag #newchanel5 had about 1,600 posts (bloggers' followers uploaded their own images) and received 900,000 likes in the first month of the campaign.
5
Generating sales and impact on SEO
Influencers effectively generate the traffic to your website. They just need to present your products in an original way on their social networks, add the link and the traffic to the site will instantly increase. In addition, such campaign has a positive impact on SEO of the website. The number of clicks on your links increases, accordingly, increasing the position of your website in the search.

CASE:

Tea brand Bigelow choose influencers for the promotion of their products. Some bloggers shared their recipes with this tea, others demonstrated how you can turn packaging into art. As a result, the audience engagement amounted to 32,000, and tea sales increased by 18.5%.
6
Virality of content
Influencers` content is rapidly spreading across social networks. If they create unusual posts with the mention the brand, they will receive stable interest of users. Followers actively like such posts, share them, comment and add to bookmarks. And this, in turn, directly draw the attention of the audience to the brand.

CASE:
Fanta wanted to attract a new target audience to its product and increase the engagement. Instead of traditional advertising, they gave preference to the influencer marketing. They have selected the most famous influencers from YouTube and created a bright and dynamic video with them.
Every influencer shared photos and videos of the campaign on their social networks. As a result, Fanta reached more than a million engagements.