{"id":701,"date":"2023-12-30T08:00:00","date_gmt":"2023-12-30T08:00:00","guid":{"rendered":"https:\/\/www.publicfast.com\/blog\/?p=701"},"modified":"2024-01-02T12:34:51","modified_gmt":"2024-01-02T12:34:51","slug":"why-use-influencer-marketing","status":"publish","type":"post","link":"https:\/\/www.publicfast.com\/blog\/why-use-influencer-marketing\/","title":{"rendered":"Why Use Influencer Marketing?"},"content":{"rendered":"\n<p class=\"yoast-reading-time__wrapper\"><span class=\"yoast-reading-time__icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-icon=\"clock\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" style=\"display:inline-block;vertical-align:-0.1em\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z\"><\/path><\/svg><\/span><span class=\"yoast-reading-time__spacer\" style=\"display:inline-block;width:1em\"><\/span><span class=\"yoast-reading-time__descriptive-text\">Estimated reading time:  <\/span><span class=\"yoast-reading-time__reading-time\">9<\/span><span class=\"yoast-reading-time__time-unit\"> minutes<\/span><\/p>\n\n\n\n<p>How cooperation with macro- and micro-influencers can help you effectively promote your brand<\/p>\n\n\n\n<div class=\"wp-block-uagb-call-to-action uagb-block-a4c2981c wp-block-button\"><div class=\"uagb-cta__wrap\"><h3 class=\"uagb-cta__title\">Do You Want to Promote Your Brand<br>With Social Media Influencers?<\/h3><\/div><div class=\"uagb-cta__buttons\"><a href=\"https:\/\/www.publicfast.com\/account\/client\/registration\/new?pfSubKey=article-WhyUseInfluencerMarketing-1st\" class=\"uagb-cta__button-link-wrapper wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\">Start Campaign<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M156.6 384.9L125.7 353.1C117.2 345.5 114.2 333.1 117.1 321.8C120.1 312.9 124.1 301.3 129.8 288H24C15.38 288 7.414 283.4 3.146 275.9C-1.123 268.4-1.042 259.2 3.357 251.8L55.83 163.3C68.79 141.4 92.33 127.1 117.8 127.1H200C202.4 124 204.8 120.3 207.2 116.7C289.1-4.07 411.1-8.142 483.9 5.275C495.6 7.414 504.6 16.43 506.7 28.06C520.1 100.9 516.1 222.9 395.3 304.8C391.8 307.2 387.1 309.6 384 311.1V394.2C384 419.7 370.6 443.2 348.7 456.2L260.2 508.6C252.8 513 243.6 513.1 236.1 508.9C228.6 504.6 224 496.6 224 488V380.8C209.9 385.6 197.6 389.7 188.3 392.7C177.1 396.3 164.9 393.2 156.6 384.9V384.9zM384 167.1C406.1 167.1 424 150.1 424 127.1C424 105.9 406.1 87.1 384 87.1C361.9 87.1 344 105.9 344 127.1C344 150.1 361.9 167.1 384 167.1z\"><\/path><\/svg><\/a><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>More and more brands, from the biggest ones like Nike and Chanel to less famous companies, use influencer marketing as their regular activity to attract audiences. It won&#8217;t take long to guess the main reason \u2014 influencers&#8217; huge impact on their followers.<\/p>\n\n\n\n<p>And yes, it does bring results.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Table of contents<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#h-people-follow-influencer-s-advice\">People Follow Influencer&#8217;s Advice<\/a><\/li>\n\n\n\n<li><a href=\"#h-your-ads-won-t-be-blocked\">Your Ads Won&#8217;t Be Blocked<\/a><\/li>\n\n\n\n<li><a href=\"#h-high-engagement\">High Engagement <\/a><\/li>\n\n\n\n<li><a href=\"#h-statistics-is-also-on-the-side-of-influencer-marketing\">Statistics Is Also On the Side of Influencer Marketing<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-people-follow-influencer-s-advice\">People Follow Influencer&#8217;s Advice<\/h2>\n\n\n\n<p>Authenticity in marketing is like the smile of a child \u2013 you can&#8217;t deny it and you just respond to automatically by smiling. Influencers are genuine because they are not afraid to show their true selves to a broad audience. They actually don&#8217;t have a choice: they need to reveal their personality through their online activity, and this honesty wins the trust of potential customers. Who believes that the videos on TV are sincere? Who reads the slogans on billboards? You don&#8217;t. Your friends do not either.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/thumb.tildacdn.com\/tild6663-6434-4831-b463-643565653833\/-\/format\/webp\/influencer-marketing.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>But all your friends, as well as people you know from social networks, I am 100%, have 3-5 influencers they are &#8220;stalking&#8221; online. That is why influencer marketing rules. For someone, it&#8217;s Cara Delevingne, while others will be interested in Elon Musks&#8217; success and will keep track of all his losses and gains.<\/p>\n\n\n\n<p>Yet, the majority of modern internet&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/forbescoachescouncil\/2017\/09\/29\/using-micro-influencers-to-successfully-promote-your-brand\/#9263ae51763b\" target=\"_blank\" rel=\"noreferrer noopener\">users follow micro-influencers<\/a>, those to whom they can relate personally. I think you can understand what I&#8217;m talking about: a friend on Facebook, Instagram or LinkedIn who knows much about your interests. You read their posts regularly, you ask them for advice, and you use the tools they recommend.<\/p>\n\n\n\n<p>Although influencer marketing is just a tool, influencers are real people from flesh and blood. And good influencers will advertise only those goods that resonate with them personally. So this trust will be applied to the brand. And that&#8217;s what makes advertisement effective \u2014 influence plus sincerity.<\/p>\n\n\n\n<p>A brand reaching customers via influencers earn a part of the mindshare of customers using authenticity and trust in relationships between influencers and their audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-your-ads-won-t-be-blocked\">Your Ads Won&#8217;t Be Blocked<\/h2>\n\n\n\n<p>This is a real competitive advantage of influencer marketing though it&#8217;s not as obvious as the first one. Influencers will always, I mean always reach their target audience. They are literally unstoppable. Why is that?<\/p>\n\n\n\n<p>While ads in Google can be blocked, a Facebook ad can get stuck in filters (especially after another change to the news feed) and you will wait for months before your SEO will generate leads, an influencer marketing campaign will work from basically the first day when it is launched.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/thumb.tildacdn.com\/tild3239-3937-4666-b966-376464343932\/-\/format\/webp\/s3-news-tmp-103031-a.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Have you heard about&nbsp;<a href=\"https:\/\/www.wikipedia.org\/wiki\/Banner_blindness\" target=\"_blank\" rel=\"noreferrer noopener\">banner blindness<\/a>? Up to 97% of all ads online are unnoticed. In other words, people just don&#8217;t see even the brightest and the most creative ads which are made by designers with all the love in their hearts.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/thumb.tildacdn.com\/tild6335-6335-4537-b865-666233356439\/-\/format\/webp\/BBCover_1.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>It is not relevant to influencer marketing at all. Influencers interact with customers directly because customers are motivated more in this communication than influencers themselves. Do you feel the difference? Potential clients seek influencers, not vice versa.<\/p>\n\n\n\n<p>And instead of turning off ads on TV and installing ad-block, customers look for influencers and wait to create a meaningful connection with them. When there is strong motivation from both sides, the level of engagement is impressive.<\/p>\n\n\n\n<div class=\"wp-block-uagb-call-to-action uagb-block-af410917 wp-block-button\"><div class=\"uagb-cta__wrap\"><h3 class=\"uagb-cta__title\">Start Free 7-day Trial!<\/h3><\/div><div class=\"uagb-cta__buttons\"><a href=\"https:\/\/www.publicfast.com\/account\/client\/registration\/new?pfSubKey=why-use-influencer-marketing-2nd\" class=\"uagb-cta__button-link-wrapper wp-block-button__link\" target=\"_self\" rel=\"noopener noreferrer\">START NOW <svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M504.3 273.6l-112.1 104c-6.992 6.484-17.18 8.218-25.94 4.406c-8.758-3.812-14.42-12.45-14.42-21.1L351.9 288H32C14.33 288 .0002 273.7 .0002 255.1S14.33 224 32 224h319.9l0-72c0-9.547 5.66-18.19 14.42-22c8.754-3.809 18.95-2.075 25.94 4.41l112.1 104C514.6 247.9 514.6 264.1 504.3 273.6z\"><\/path><\/svg><\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-high-engagement\">High Engagement <\/h2>\n\n\n\n<p>Speaking of engagement. The two first reasons were quite abstract, especially for a person who speaks on the language of marketing. But the impact of influencers on the engagement rate cannot be denied.<\/p>\n\n\n\n<p>What is the engagement rate after all? It&#8217;s the degree to which a customer interacts with the brand before or after the consumption of a product or a service. In other words, it&#8217;s the degree of the client&#8217;s mindshare or the time and attention he \/she is ready to give to the product. Engagement is the basis of emotional connection with the brand and the guarantee that the clients will choose the very same product next time when they will have to choose.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/thumb.tildacdn.com\/tild3337-6130-4462-b433-656361376230\/-\/format\/webp\/emotional.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>it&#8217;s quite easy to associate products with people who represent them because, as it was already mentioned, influencers choose products that resonate with them personally. That is why Kristen Stewart is the evangelist of Chanel, and each time someone somewhere chooses to buy a perfume of this brand he recalls the face of Kristen. This association becomes a subconscious trigger that serves as a real impetus for buying when someone sees the actress on the screen.<\/p>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/thumb.tildacdn.com\/tild6131-3465-4862-b836-653866306438\/-\/format\/webp\/chanel.jpg\" alt=\"\"><\/p>\n\n\n\n<p>Kristen Stewart at Chanel ads<\/p>\n\n\n\n<p>It may sound unexpected, but the number of followers is not necessarily proportional to the level of engagement, I can tell you more: in many cases, micro-influencers have a higher level of engagement compared to celebrities with millions of followers.<\/p>\n\n\n\n<p>Influencers provide a high level of engagement by interacting with their audience, asking them questions, reading and answering their comments. Social media influencers are more persuasive and more engaging than those influencers we see on TV: they are in contact with their audience 24\/7.<\/p>\n\n\n\n<p>But all this talk about the engagement was just a prelude. Customer engagement is important to marketers mostly because it&#8217;s the basis of brand loyalty. In other words, the stronger the emotional connection with a brand is built with the help of influencers, the better it is in terms of brand loyalty. And you know all you need to know about brand loyalty- it&#8217;s the desire of customers to stick to the same product, recommend it to friends and family becoming a true brand evangelist and advocate.<\/p>\n\n\n\n<p>Brand loyalty is what all companies are fighting for from a long-term perspective because it always pays off.<\/p>\n\n\n\n<div class=\"wp-block-uagb-call-to-action uagb-block-ff94e248 wp-block-button\"><div class=\"uagb-cta__wrap\"><h3 class=\"uagb-cta__title\">Start working with influencers at Publicfast in minutes<\/h3><\/div><div class=\"uagb-cta__buttons\"><a href=\"https:\/\/www.publicfast.com\/account\/client\/registration\/new?pfSubKey=why-use-influencer-marketing-3rd\" class=\"uagb-cta__button-link-wrapper wp-block-button__link\" target=\"_self\" rel=\"noopener noreferrer\">Start Campaign<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M504.3 273.6l-112.1 104c-6.992 6.484-17.18 8.218-25.94 4.406c-8.758-3.812-14.42-12.45-14.42-21.1L351.9 288H32C14.33 288 .0002 273.7 .0002 255.1S14.33 224 32 224h319.9l0-72c0-9.547 5.66-18.19 14.42-22c8.754-3.809 18.95-2.075 25.94 4.41l112.1 104C514.6 247.9 514.6 264.1 504.3 273.6z\"><\/path><\/svg><\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-statistics-is-also-on-the-side-of-influencer-marketing\">Statistics Is Also On the Side of Influencer Marketing<\/h2>\n\n\n\n<p>Well, of course, all these abstract ideas, such as trust, customer engagement, and brand loyalty, are worthless if they cannot be proved statistically. Numbers speak more persuasively than any words \u2014 and that&#8217;s another reason why use influencer marketing.<\/p>\n\n\n\n<p>Here are several examples of studies that prove that an investment in influencer marketing is a smart solution:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If you want to find the most effective social media influencers \u2013 check&nbsp;<a href=\"https:\/\/www.shanebarker.com\/blog\/facebook-influencer-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>. This social network remains the most influential in the whole world. 19% of customers claim that they decided to buy something relying on the recommendations of Facebook.<\/li>\n\n\n\n<li>YouTube is regarded&nbsp;<a href=\"https:\/\/www.shanebarker.com\/blog\/influencer-marketing-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\">as the second most influential social media network.<\/a>&nbsp;People tend to watch videos more and more often because it&#8217;s the easiest way to consume information.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/thumb.tildacdn.com\/tild6166-6138-4062-a537-393838393966\/-\/format\/webp\/etFileAttachment-1.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It may be surprising to you, but brands are sometimes even more influential than celebrities. 60% of Twitter users admit that they find and follow brands online to learn more about their services, products, and discounts.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.collectivebias.com\/blog\/2016\/03\/non-celebrity-influencers-drive-store-purchases\/\" target=\"_blank\" rel=\"noreferrer noopener\">This blog which specializes in influencer marketing statistics reveals<\/a>&nbsp;that non-celebrity influencers are much more effective than celebrities. Actually, 30% of customers make their purchase decisions based on the recommendations they receive online.<\/li>\n\n\n\n<li>Blogs are excellent&nbsp;<a href=\"https:\/\/www.collectivebias.com\/blog\/2016\/03\/non-celebrity-influencers-drive-store-purchases\/\" target=\"_blank\" rel=\"noreferrer noopener\">in means of influence for men.<\/a>&nbsp;This study reveals that men are susceptible to blog posts influence 2 times more likely compared to women. It can be connected to the nature of a man&#8217;s mind which is more analytical by nature.<\/li>\n\n\n\n<li>Speaking about types of products: men pay attention to influencers&#8217; reviews more often when choosing electronics as well.&nbsp;<a href=\"https:\/\/www.collectivebias.com\/blog\/2016\/03\/influencer-marketing-update-non-celebrity-influencers-10-times-likely-drive-store-purchases\/\" target=\"_blank\" rel=\"noreferrer noopener\">34.4%<\/a>&nbsp;of men blog reviews of laptops, smartphones, and even vacuum cleaners.<\/li>\n\n\n\n<li>Pets can be social influencers as well! 50% of pet owners who post about their pets on social media have reported that pets get more attention than them. The Mars&nbsp;<a href=\"https:\/\/www.mars.com\/global\/press-center\/newsroom\/suvey-shows-pets-social-media-top-dogs-cats\" target=\"_blank\" rel=\"noreferrer noopener\">study<\/a>&nbsp;shows that pets are a really important part of our culture. Marketers can leverage pets effectively in their influencer marketing<\/li>\n\n\n\n<li>When the brand starts posting something on Twitter, the sales increase by 2.7x usually. So even this seemingly simple social media presence gives its results pretty soon for many brands.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/thumb.tildacdn.com\/tild3930-6233-4238-b363-646637386634\/-\/format\/webp\/MI.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>So, answering the question: &#8220;What is influencer marketing?&#8221; I would advise you to regard it as the investment first of all. It&#8217;s the investment in brand name building. Though most young companies think that brand name is self-regulated and, what is worse, positive by default, it is not so. In reality, it is necessary to shape it day after day and invest in it. Influencers are the most reliable and predictable means of investment in a good and bright brand.<\/p>\n\n\n\n<p>Influencer marketing is built on trust between influencers and their audience, and this trust is underpinned by the attention and time people are ready to spend communicating with the influencers they follow on Instagram. More than that, influencer marketing is correlated with a high level of customer engagement: an active interplay of users with the brand and their communication with the company through influencers.<\/p>\n\n\n\n<div class=\"wp-block-uagb-call-to-action uagb-block-37e06a0d wp-block-button\"><div class=\"uagb-cta__wrap\"><h3 class=\"uagb-cta__title\">Get full access to Publicfast <br>with 7 days free trial! <\/h3><\/div><div class=\"uagb-cta__buttons\"><a href=\"https:\/\/www.publicfast.com\/account\/client\/registration\/new?pfSubKey=what-is-a-content-creator-and-what-is-their-value-to-your-brand-1st\" class=\"uagb-cta__button-link-wrapper wp-block-button__link\" target=\"_self\" rel=\"noopener noreferrer\">START NOW <svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M504.3 273.6l-112.1 104c-6.992 6.484-17.18 8.218-25.94 4.406c-8.758-3.812-14.42-12.45-14.42-21.1L351.9 288H32C14.33 288 .0002 273.7 .0002 255.1S14.33 224 32 224h319.9l0-72c0-9.547 5.66-18.19 14.42-22c8.754-3.809 18.95-2.075 25.94 4.41l112.1 104C514.6 247.9 514.6 264.1 504.3 273.6z\"><\/path><\/svg><\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>How cooperation with macro- and micro-influencers can help you effectively promote your brand More and more brands, from the biggest ones like Nike and Chanel to less famous companies, use influencer marketing as their regular activity to attract audiences. It won&#8217;t take long to guess the main reason \u2014 influencers&#8217; huge impact on their followers. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[43,1],"tags":[],"class_list":["post-701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Use Influencer Marketing? - Publicfast blog<\/title>\n<meta name=\"description\" content=\"Why do brands need to use influencer marketing? Influencers become one of the most efficient channels to communicate with the customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.publicfast.com\/blog\/why-use-influencer-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Use Influencer Marketing?\" \/>\n<meta property=\"og:description\" content=\"Why do brands need to use influencer marketing? 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